Transamerica Hosting Third Annual Coaching Forums

Transamerica Hosting Third Annual Coaching Forums
Many financial professionals have revamped the way they work with clients in the wake of the financial crisis. Transamerica Capital Management recognizes the importance of an innovative approach, announcing today it will continue to invest in the growth of its financial professional partners.
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Writing a proposal to management about hosting a walkathon (could also be a fundraiser). why host etc.. ideas?

I’m trying to use it as a means to boost employee relations, company image, and community involvement. I need to include how a walk-a-thon can achieve these and benefits to the company. Also, any other ideas for events, programs, activities that can achieve the aforementioned (employee relations, company image etc.) is welcomed.