In many situations, audiences are unable to imagine the advantage of product features and benefits. For example, if your company wants to promote a 2.0 bluetooth headset supports A2DP, salesmen may mention the product features to your customers. However, they may be unable to understand the terminology or visualize the benefits salesmen mentioned. On the contrary, if you organize an art show and use the art show to demonstrate the product features and benefits. Customers can “see” the benefits as well as enjoy an art show. Indeed, memory about your product and the benefits can be more long term.

Whatever you are promoting, you need to explain to your audiences on an emotional level how it benefits them or others they care about. Every good product, every good service is, at its heart, a means by which to help people live, work, or play better.

It is also true for brand building.

Experiential Marketing uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience. Sometimes, it is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalized experience.

Experiential marketing deals with customer experiences and is quite different from traditional forms of marketing, which focus on functional features and benefits of products. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.

According to Luminous, the idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience comfortable and pleasure feelings and helps consumers’ to feel the benefits through interactive experiences, and creates an emotional desire to purchase.

Let me give you an example of experiential marketing:

Cathay Pacific organizes an 60th Anniversary Gala Celebration. Instead of inviting 3000 VIPs to attend a dull celebration ceremony, they invite the VIPs to attend a theatre show with more than 100 performers and 300 crew and staff. The events enable VIPs to further understand their company and let them understand how much they care of their VIPs by inviting them to attend such a grand celebration without the need to hard sell any messages.

If you are not a big company, does it mean that you cannot make use of the concept? No!! You may use your website to host online events, too. For example, online competition games, live online video show, and etc. It really depends on your creativity and whether your event can deliver the proper messages to participants.

The best way to enjoy your first hot air ballooning experience is to use one of the many professional hot air ballooning excursion companies that are located in your area. These companies offer many different types of hot air ballooning packages – from intimate champagne balloon rides for two to day long adventure packages – you are sure to find the hot air ballooning outing that is perfect for your tastes.

If you would like to take your hot air ballooning a little further, you can enroll in a hot air ballooning school. At a professional ballooning school you can learn the ins and outs of the sport. From taking your balloon through ascent to landing, you will learn the skills you need to safely navigate your balloon.

There are many jobs to do besides piloting the balloon. In hot air ballooning the ground crew is critical in helping prepare the balloon for flight; following the balloon on the ground, packing up the landed balloon, and transporting the riders and pilot back to home base. If you have more than a casual interest in hot air ballooning then learning how to crew a balloon is a great way to start.

One of the things that makes hot air ballooning so unique is the fact that while in flight riders do not experience the sensation of propulsion. This is because the balloon travels with the air currents. Once the burner is extinguished you glide along silently and smoothly. The ground will seem to undulate but you will not have the sensation of vertigo which makes being up high uncomfortable for many people. It is this gentle nature of the ride that makes hot air ballooning appropriate even for people who have a fear of heights.

What keeps most people coming back for more when it comes to hot air ballooning is the feeling of tranquility that you enjoy when you are in flight. You will not find this matched in any other air transportation. This is due to the lack of mechanical equipment required for the movement of the balloon. The lack of mechanics also contributes to the feeling of silence. This and the lack of wind provides for a totally unique experience. So if you are looking for the perfect way to cleanse your mind and calm your spirit look to hot air ballooning. You will find it the perfect way to rest all your senses and give yourself a quick recharge. Chances are, you’ll enjoy the experience so much that you will quickly be back for more.