Google continues to be an attractive traffic source for the travel sector

Google continues to be an attractive traffic source for the travel sector
Google is highly valuable as a source of traffic to key U.S. industries, according to an analysis by online competitive intelligence service Experian Hitwise. Search engines continue to be the primary way Internet users navigate to key industry categories and this includes the travel [...]

Anyone has attractive ideas for Booth Attractions? Something uncommon and eye catching?

The Company i work for will be participating in an International event in the US this year, and I am trying to find ideas for attracting the events attendees.
Pens, notepads, mousepads & such stuff are so common. Can anyone help me with uncommon and attractive ideas?