Event and Trade Show Organizers are Adding Value to Their Event With Online Networking Platforms
April 30, 2010 by
Filed under Ideas for Business Events
It is a matter of course for most Event Organizers to create an online community platform that allows event attendees and delegates to communicate on line in a secure, easy-to use location. More and more people are becoming used to working with this new tool and taking advantage of its benefits.
At the same time, Event Organizers can also profit from the increased efficiency that comes together with online networking platforms. Experience shows that online networking solutions, where delegates have the chance to communicate in a dedicated online environment, saves up to 50 percent of the administrative costs normally incurred when organizing an event and adds a great deal of value. Online solutions therefore also mean an increase in efficiency and an improvement in quality.
With a properly formatted online networking platform, Events Organizers only have to pay for using the system, no local installations or adaptations are necessary. The system is up and running in a very short time and can be used immediately. By using an online networking provider, the event receives a reliable, tested solution that is operated by a professional and with a suitable infrastructure that does not build or require any adaptation to their current site. Thanks to concentrating on the essentials the online networking provider is also able to react quickly to additional requirements and, for example, make more storage or faster hardware available. Companies receive a quality of performance and service that, as a rule, they cannot provide themselves when it comes to networking options for their meetings and events.
Within the Event Industry, the attendees as well as the booth attendants already assume that the Event will set up an online platform for communication networking. The replacement of paper-based networking by online processes is already offering new services that were unimaginable a short time ago, such as applications from online networking providers.
Meetings, conferences and exhibitions all fulfill the basic purpose of getting to know people, exchanging information and looking after and extending networks. Visitors to an event even constitute a community of like-minded individuals. Gone are the days when the only content of an event can be discussed at the event? An online networking can be used to investigate the topical subjects that have arisen in relation to an event.
In discussion forums, many ideas and business information can be discussed online, independently of the actual event. These solutions do not just clearly offer the participants multiple benefits; by way of return they are also available to the organizer. Indeed he receives additional communication channels for making people aware of his content.
Online, event-based networking is both economical and can increase the ROI of an event in a matter of days. With all the new technology, and attributes that are beneficial to meeting organizers and Sponsors alike, online networking will only grow in demand.
Hetty Browne is the CEO and Founder of EventScope, a leading global provider of customizable online networking services for the Conference, Meetings and Events Industry. Used by over 100 event planners around the world, their networking service enables participants to connect and communicate on line in a secure and dedicated environment, before, during and after the event. With no additional resources needed by event organizers, the service can be deployed and ready to use within 24 hours.